NAWIC Baltimore Chapter #135


 

EVENTS

SEE BELOW for our upcoming events.  NAWIC events are identified as such.  Associated events are included for information - please address your reply directly as indicated.  Our membership meetings are normally held on the third Tuesday at 5:30, September - June.  We welcome guests and non-members to join us. 

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Upcoming events

    • Fri, November 07, 2014
    • 3:30 PM
    • Sat, November 08, 2014
    • 5:00 PM
    • Doubletree by Hilton Metropolitan, 569 Lexington Avenue, New York, NY 10022
    Region 1 Fall Forum - New York, NY


    Double Tree by Hilton Metropolitan

    569 Lexington Avenue

    New York, NY 10022

    Friday, November 7, 2014 3:30 PM

    to

    Saturday, November 8, 2014 5:00 PM

    Early Registration $140

    Forum Registration $160

    Late Forum Registration $180

    Sponsorship Opportunities Available

    Register Today - Click Here

    • Tue, November 18, 2014
    • 5:30 PM - 8:00 PM
    • Of Love and Regret | 1028 S Conkling St, Baltimore, MD 21224
     

     


    Marketing Green: Your Roadmap for a Sustained Competitive Advantage Without Greenwash

     

     
    Tuesday, November 18
     
    5:30 - 8:00 pm
      Of Love and Regret
    1028 S Conkling St, Baltimore, MD 21224
     
     

    Sustainability has become both a corporate responsibility and a mainstream practice, as well as the new survival strategy for the 21st century. In today’s business setting, environmental and social responsibility is the force driving many purchasing decisions. Being recognized as a “green” firm creates a strong competitive advantage in three critical business areas: brand building, business development, and employee recruitment and retention.

    But how do you stand out in the increasingly crowded “green” marketplace? This program will cover the “whys” and the “hows” of creating differentiation through a sound green marketing strategy, as well as most current best practices.

    The participants will walk away with a set of practical recommendations that they can immediately use in their marketing programs.

     

    Learning Objectives

    The participants will:

    • Become familiar with emerging trends in green marketing that have direct impact on their firm’s bottom line.
    • Learn how to gain a sustained competitive advantage in the marketplace by incorporating sustainability into their branding and marketing strategies.
    • Understand how to navigate a confusing world of green certifications and trustmarks in order to avoid greenwash.
    • Gain practical knowledge about communicating their firm’s “green” efforts using today’s marketing best practices.

     

    From Previous Participants:

    “The speaker was very knowledgeable and enthusiastic about the subject.”

    “Very interesting and informative. I would like to share that insight with my company.”

    “Got me thinking about what I can do around here to be more sustainable.”

    “I really enjoyed your presentation and took away many good points.”

    “I really enjoyed the presentation. I thought it was well done and enlightening. Thank you so much!”

     

    Speaker Bio

    Ida Cheinman

    Principal/Creative Director

    Substance151, Benefit LLC

    Ida Cheinman has over 15 years of design and management experience in brand strategy and design across print and digital media. With a niche focus on the built environment industry and sustainability, her clients range from A/E/C firms, to environmental non-profits, to USGBC chapters, including: U.S. Green Building Council Maryland, Delaware Valley Green Building Council, The Institute for Integrative Health, The ASSOCIATED Sustainability Initiative, Barton Malow Company, EBA Engineering, TerraLogos eco architecture, PLDA Interiors, The Traffic Group, Straughan Environmental and many others. Her work has earned multiple design awards and industry recognition and appears consistently in national and international design publications.

    When founding Substance151, Ida made a commitment to advance sustainable values through the firm’s design practice, education, and community involvement. Under her leadership, Substance151 has built a solid reputation for its stellar strategy and design work and its passion for advocating environmentally and socially responsible business practices. Ida has been recognized by Bmore Media as one of Baltimore’s Green Masterminds and named an Eco CEO by Baltimore SmartCEO.

    Ida holds her MFA in graphic design from Towson University and BA in graphic design from the State University of New York. She is on the board of the U.S. Green Building Council (USGBC) Maryland and the Society for Marketing Professional Services (SMPS) Maryland (2013–2014 Chapter President). She also sits on the Maryland Chamber of Commerce Marketing Committee and THE ASSOCIATED Sustainability Initiative Executive Committee.

    She frequently speaks and writes on the subjects of branding and green/impact marketing. 

Past events

Tue, October 21, 2014 NAWIC OKTOBERFEST
Sat, October 18, 2014 NAWIC Region 14 APC Saratoga Springs
Tue, September 16, 2014 NAWIC 2014-2015 KICKOFF PARTY
Wed, September 03, 2014 Save the Date for NAWIC's 59th AMEC!
Tue, July 15, 2014 Brainstorming & Planning Event
Thu, June 19, 2014 Contractors, Sign up today for face time with all four shortlisted purple teams!
Tue, June 17, 2014 NAWIC BALTIMORE JUNE MEETING - COMMUNICATE TO LEAD
Tue, May 20, 2014 MAY DINNER MEETING: NAWIC THANKS YOU!
Fri, May 16, 2014 NAWIC REGION 1 SPRING FORUM
Thu, May 15, 2014 AIABaltimore's Exploring Communication Styles of Women: Strengthening the Female Voice in Architecture
Wed, April 23, 2014 BC&E CONSTRUCTION INDUSTRY EXPO 2014
Tue, April 15, 2014 NAWIC BALTIMORE CHAPTER APRIL DINNER MEETING
Wed, March 19, 2014 JOIN BUILDING CONGRESS AND EXCHANGE FOR SOME MADNESS!!
Tue, March 04, 2014 NAWIC March Event - WIC Week Charity Bowling Tournament with SMPS
Tue, February 18, 2014 NAWIC BALTIMORE CHAPTER FEBRUARY DINNER MEETING
Tue, January 28, 2014 RESCHEDULED DUE TO WEATHER: NAWIC January Dinner Meeting
Fri, January 10, 2014 NAWIC BLOCK KIDS
Tue, December 17, 2013 RESCHEDULED DUE TO SNOW: NAWIC #135 ANNUAL HOLIDAY PARTY
Wed, November 20, 2013 Greenbuild 2013
Tue, November 12, 2013 NAWIC CHAPTER 135 NOVEMBER DINNER MEETING
Fri, November 01, 2013 75th Annual Craftsmanship Awards Reception
Fri, November 01, 2013 Region 1 Fall Forum
Tue, October 08, 2013 TRIVIA NIGHT AT HEAVY SEAS ALE HOUSE - NAWIC BALTIMORE
Tue, October 08, 2013 Best Practices for Severe Weather Preparedness
Wed, September 25, 2013 Putting Words into Actions: Making the Rainbow a Reality
Wed, September 25, 2013 WORKPLACE DIVERSITY - You're invited
Tue, September 17, 2013 NAWIC BALTIMORE CHAPTER 2013-2014 KICK-OFF
Tue, June 18, 2013 NAWIC BALTIMORE CHAPTER JUNE DINNER MEETING
Tue, May 21, 2013 NAWIC BALTIMORE CHAPTER MAY DINNER MEETING
Fri, May 17, 2013 NAWIC REGION 1 SPRING FORUM
Wed, April 24, 2013 Building Congress & Exchange Expo
Tue, April 16, 2013 NAWIC BALTIMORE CHAPTER APRIL DINNER MEETING
Tue, April 09, 2013 The Basics of Business Development in the A/E/C Marketplace
Thu, March 28, 2013 Ten Reasons A Business Fails and How to Turn It Around
Tue, March 05, 2013 NAWIC Women in Construction (WIC) Week
Tue, February 19, 2013 NAWIC BALTIMORE CHAPTER FEB DINNER MEETING
Mon, February 11, 2013 ASSOCIATED OWNERS & DEVELOPERS 2013 NATIONAL CONFERENCE
Fri, January 25, 2013 NAWIC BLOCK KIDS DONATION INFORMATION
Fri, January 25, 2013 NAWIC BLOCK KIDS
Tue, January 15, 2013 NAWIC BALTIMORE CHAPTER JAN DINNER MEETING
Tue, December 04, 2012 NAWIC BALTIMORE CHAPTER HOLIDAY PARTY
Sat, December 01, 2012 PROJECT JUMPSTART INFO SESSION
Tue, November 13, 2012 NAWIC BALTIMORE CHAPTER NOV DINNER MEETING
Thu, November 08, 2012 NAWIC Greater Washington Virtual Meeting
Sat, October 20, 2012 NAWIC REGION 1 FALL FORUM
Wed, October 17, 2012 NAWIC LAS VEGAS CHAPTER - PURCHASING & CONSTRUCTION DIVERSITY MIXER
Tue, October 16, 2012 NAWIC BALTIMORE CHAPTER OCT MEMBERSHIP DRIVE
Tue, October 09, 2012 NAWIC BALTIMORE CHAPTER BOARD MEETING
Wed, September 26, 2012 NAWIC Greater Washington Hard Hat Happy Hour
Tue, September 18, 2012 NAWIC BALTIMORE CHAPTER SEPT DINNER MEETING
Fri, September 14, 2012 SDC ASSOCIATES SEMINAR
Thu, September 13, 2012 SDC ASSOCIATES SEMINAR
Fri, August 24, 2012 NAWIC Friends & Family at Camden Yards
Sun, June 24, 2012 Orioles/Nationals Baseball Game
Tue, June 19, 2012 NAWIC BALTIMORE CHAPTER JUNE DINNER MEETING
Tue, May 15, 2012 NAWIC BALTIMORE CHAPTER MAY MEETING
Fri, April 27, 2012 NAWIC REGION 1 SPRING FORUM
Thu, April 19, 2012 SDC ASSOCIATES SEMINAR
Wed, April 18, 2012 SDC ASSOCIATES SEMINAR
Tue, April 17, 2012 NAWIC BALTIMORE/DELAWARE CHAPTER APRIL DINNER MEETING
Thu, March 08, 2012 NAWIC/AACo Financial Partnership Mixer
Mon, March 05, 2012 Global Marathon
Sun, March 04, 2012 NAWIC WOMEN IN CONSTRUCTION WEEK
Tue, February 21, 2012 NAWIC BALTIMORE CHAPTER FEBRUARY MEETING
Wed, January 18, 2012 DLI Employee Rights and Safety Forum
Tue, January 17, 2012 NAWIC BALTIMORE CHAPTER JANUARY DINNER MEETING
Tue, December 13, 2011 NAWIC HOLIDAY MEETING
Thu, December 01, 2011 Howard County Equal Business Opportunity Open House
Thu, November 17, 2011 NAWIC/AGC JOINT BREAKFAST MEETING
Wed, November 16, 2011 NAWIC DC CHAPTER MEETING
Tue, October 18, 2011 NAWIC BALTIMORE/DC CHAPTER OCTOBER DINNER MEETING
Sat, October 15, 2011 NAWIC REGION 1 ANNUAL PLANNING CONFERENCE
Thu, October 13, 2011 FREE AIA CONTINUING EDUCATION COURSES
Sat, September 24, 2011 HACKERMAN ACADEMY OF MATHEMATICS & SCIENCE
Thu, September 22, 2011 WINE TASTING FOR A CURE
Tue, September 20, 2011 NAWIC BALTIMORE CHAPTER SEPT DINNER MEETING
Fri, September 16, 2011 SDC ASSOCIATES SEMINAR
Thu, September 15, 2011 SDC ASSOCIATES SEMINAR
Tue, September 13, 2011 NAWIC BALTIMORE CHAPTER BOARD BUDGET MEETING
Wed, August 31, 2011 NAWIC 56th ANNUAL CONVENTION
Tue, August 09, 2011 NAWIC BALTIMORE CHAPTER SUMMER BOARD PLANNING MEETING
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